How often you check your Google Webmaster? Most do it 4-5 days in a week. Google webmasters is an essential tool for website analyst to check your website health, find errors, fix errors within your website. Here you can check your website sites errors like crawl errors, crawl stats, server error, DNS, robots txt and page not found (404 Error). A 404 error is occurred in your website when a search engine crawler crawling your website and not found a page on that URL address then it will show 404 error message in your webmasters tool.
The reason could be that either you deleted that page or renamed it without using any redirection from old to a new page or because of a link availability of due to some typo URLs.
Google hates such a page that does not exist and make user search confused. If your website has a number of 404 pages and you not resolved them shortly then this will surely decrease your returning visitors on your site and also increase your page bounce rate. Don’t be afraid from not found pages because they will never impact your search engine ranking but impact on your website visitors. Now it’s time to find the not found pages and resolved them ASAP.
Handle 404 Errors
- Check your webmasters report and find invalid links coming from other sites in links to your site section and remove these URL’s from Link removal.
- Check your own website links in crawl error section in Google webmasters and fix or delete them.
- Check the traffic from landing pages that are misspelled links from other sites with 301 redirection on them. Take an example, if you are getting a page www.example.com/women-apparls instead of www.example.com/women-apparels. It happens when someone links to your website and made a spell error or typo in the URL. Now you can find those pages on your server and use 301 redirects to correct page URL. You can also send request to website webmaster to remove or update the link within the website.
- When you are moving your old content to the new page and don’t use 301 code then the crawler return a 404 error to webmaster report. Your visitors also land to the old URL every-time and do not find any content on that page and you will get high bounce rate in your analytic report on that URL. To remove this problem you must need to use either permanent redirection (301) or temporary redirection (302) on that page.
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