Google Adwords team announced on Google Adwords help support that they have made some changes to Google Adwords certification program exams. The two most changes are:
- Officially they announced that they are decrease the validity of Adwords certification program from 24 months to 12 months. Means now every year you need to appear for the certification program.
- To be Adwords certified you need to pass the fundamentals exam plus one of the other Adwords exams like search, video, display etc. They also released a new version of fundamentals exams focus on the best practices like learning, keywords quality score improvement, ads formats, landing page optimizations, leads and more
Read from Google official Source
“A passing score on an exam is valid for 12 months after the exam date. To maintain your AdWords certification, you’ll need to have valid passing scores on at least (1) the AdWords Fundamentals exam and (2) one of the other advertising exams (for a total of at least 2 passing exam scores at any given time).”
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Google recently update in their algorithm for websites doorway pages that create spam searches and also spam user experience. Their team is always working to improve the quality of searches for their users and remove the span search results that create confusion. There is a huge impact on those websites that are working on doorway pages strategy to improve their ranking. All is one that Google wants to remove all spam links from their searching.
Example of Doorway Search:
When users search a query into the search engine, find a result link and then click on it and do not find it informative and try next other result in the search result page and the other result also takes them to the same website that they already not like, that really a bad search experience for users. In another one when a user click on a link for a query like “buy gold online” and the link redirect user to some other website that is not on the same information for which the user is looking for. Continue reading
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