Google New Update for Mobile Searches for Better Presentation of URLs in Search Results

A website with clean design and better user interface got a high rank in search engine. Well structured website URls offer a high response from the users. This type of structure is less confused and creates a great engagement in front of users. Google updating their new algorithm for mobile search results to better reflect the names of the websites, by using their names not the domain names. Breadcrumbs show your website URLs structure and the navigation path from start to the end of page to help your website visitors. The new updated view of Google searches is like this:

Google url structure algoritm

Images Source : Google

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Top Search Engines and their Robots Name

 

search-engine-robots-name

A robots.txt file is to be used to allow or disallow search engine bots to index some specific part of the website. They are used to block website or its internal directories. If you don’t want to hide any directory or page of the website then you don’t need a robots txt file. For security reason you must need to have robots file on your website so that you can protect your website from spam crawlers. All major search engines have some specific robot name. Generate your website robots file using robots txt generator tool . In a recent Google update in 2015 it is declared that if pages are coming in search engine result page from your tags, categories or authors then they will be consider as duplicate. So, here you need to block them by using the robots txt format given below.

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Google Changes AdWords Certification Exams & Certifications Validation

Google Adwords team  announced on Google Adwords help support that they have made some changes to Google Adwords certification program exams. The two most changes are:

  1. Officially they announced that they are decrease the validity of Adwords certification program from 24 months to 12 months. Means now every year you need to appear for the certification program.
  2. To be Adwords certified you need to pass the fundamentals exam plus one of the other Adwords exams like search, video, display etc. They also released a new version of fundamentals exams focus on the best practices like learning, keywords quality score improvement, ads formats, landing page optimizations, leads and more

Read from Google official Source

“A passing score on an exam is valid for 12 months after the exam date. To maintain your AdWords certification, you’ll need to have valid passing scores on at least (1) the AdWords Fundamentals exam and (2) one of the other advertising exams (for a total of at least 2 passing exam scores at any given time).”

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