Google recently update in their algorithm for websites doorway pages that create spam searches and also spam user experience. Their team is always working to improve the quality of searches for their users and remove the span search results that create confusion. There is a huge impact on those websites that are working on doorway pages strategy to improve their ranking. All is one that Google wants to remove all spam links from their searching.
Example of Doorway Search:
When users search a query into the search engine, find a result link and then click on it and do not find it informative and try next other result in the search result page and the other result also takes them to the same website that they already not like, that really a bad search experience for users. In another one when a user click on a link for a query like “buy gold online” and the link redirect user to some other website that is not on the same information for which the user is looking for.
What is a doorway Page?
A doorway page is a page or website created to rank highly in search engine for specific queries. Google hates this because they lead to multiple related pages and take users to one destination. They creates confusion into users mind because most of time the destination page is not useful for the user.
Example of Doorways Pages:
- Pages that are rank high for queries but the result page is so specific.
- Duplicate pages that are already exist into website like products, cities to capture more traffic over again and again.
- Created pages that are difficult to navigate through other part of the website.
- Pages that are solely created to send bulk users to some affiliate link.
So, it’s time to save website from the new Google doorway page update. Do not create multiple pages just to rank high in search result. The best method to save from penalize is to create full informative and search engine friendly website for users and also for search engines so that you can rank high without using some black hat methods. More useful the information on your website more traffic you will get and not increase bounce rate for your site.
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