In April first week, Google announced on Google+, about a new key feature added to Google Keyword planner in Adwords. This tool is upgraded so that user can compare their own performance with their competitors. It will be rolling all over out within two-three weeks. It will definitely enhance the performance of keyword planner tool and also for a user to compare keyword performance with other advertisers.
Here you can focus on those keywords where you are getting low ads impressions as compare to other advertisers. You can even find more keywords related to your business categories that have lower competition where you can get top position using fewer budget.
First of all you can review ads impressions with the top five advertisers with your keywords ideas and other you can also review your ads impressions to other advertiser in various keyword categories. Check the photos given below for more understanding.
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