A website with clean design and better user interface got a high rank in search engine. Well structured website URls offer a high response from the users. This type of structure is less confused and creates a great engagement in front of users. Google updating their new algorithm for mobile search results to better reflect the names of the websites, by using their names not the domain names. Breadcrumbs show your website URLs structure and the navigation path from start to the end of page to help your website visitors. The new updated view of Google searches is like this:
Images Source : Google
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SEO – Search Engine Optimization
Either you are an expert or a fresher you must need to know about some basic points when you are going to start a new or old SEO project for your client. I think you all knew about type of SEO you do for your client websites, but there are some topics you need to take care before starting. Continue reading
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Google Adwords team announced on Google Adwords help support that they have made some changes to Google Adwords certification program exams. The two most changes are:
- Officially they announced that they are decrease the validity of Adwords certification program from 24 months to 12 months. Means now every year you need to appear for the certification program.
- To be Adwords certified you need to pass the fundamentals exam plus one of the other Adwords exams like search, video, display etc. They also released a new version of fundamentals exams focus on the best practices like learning, keywords quality score improvement, ads formats, landing page optimizations, leads and more
Read from Google official Source
“A passing score on an exam is valid for 12 months after the exam date. To maintain your AdWords certification, you’ll need to have valid passing scores on at least (1) the AdWords Fundamentals exam and (2) one of the other advertising exams (for a total of at least 2 passing exam scores at any given time).”
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Google recently update in their algorithm for websites doorway pages that create spam searches and also spam user experience. Their team is always working to improve the quality of searches for their users and remove the span search results that create confusion. There is a huge impact on those websites that are working on doorway pages strategy to improve their ranking. All is one that Google wants to remove all spam links from their searching.
Example of Doorway Search:
When users search a query into the search engine, find a result link and then click on it and do not find it informative and try next other result in the search result page and the other result also takes them to the same website that they already not like, that really a bad search experience for users. In another one when a user click on a link for a query like “buy gold online” and the link redirect user to some other website that is not on the same information for which the user is looking for. Continue reading
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Google recently announce some facts and upcoming update regarding to mobile friendly websites. Google says “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” After this announcement about mobile friendly websites it is now the priority for all website to work to create mobile friendly sites for better rank in the SERP. Most of searches are now converted from desktop to mobile so it is become important to have a responsive website for better user experience and this will lead them to improve in the ranking also. Top social sharing websites and other brands are already transformed to mobile friendly view to keep their users reside.
Now when you logged in into your webmaster account you will see a message from Google webmaster for mobile usability issue on your website. Google check all your website pages and show you the total number of pages that showing mobile usability issue and also how mobile users facing problem when looking your website pages. In webmaster you will see URL errors in Smartphone section. Continue reading
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