404 – Page Not Found Error
How often you check your Google Webmaster? Most do it 4-5 days in a week. Google webmasters is an essential tool for website analyst to check your website health, find errors, fix errors within your website. Here you can check your website sites errors like crawl errors, crawl stats, server error, DNS, robots txt and page not found (404 Error). A 404 error is occurred in your website when a search engine crawler crawling your website and not found a page on that URL address then it will show 404 error message in your webmasters tool. Continue reading
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A website with clean design and better user interface got a high rank in search engine. Well structured website URls offer a high response from the users. This type of structure is less confused and creates a great engagement in front of users. Google updating their new algorithm for mobile search results to better reflect the names of the websites, by using their names not the domain names. Breadcrumbs show your website URLs structure and the navigation path from start to the end of page to help your website visitors. The new updated view of Google searches is like this:
Images Source : Google
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Not everyone can search again and again when looking for a service, product or business needs into the search engine. In a manual search you insert a query in the search engine and check different websites in the search engine result page. This is really a hectic process to visit different-2 websites, at this time business directories are the best place to search within a particular category.
At this time it is must to list business on local listing websites for all business. There is a great interface between Business to business, business to customer and customer to business in a business directory. Here people can search in a particular category and can check various businesses listed in that category and can explore their websites, their service areas and also the contact numbers for direct calling. This way a business directory is helpful for both the businesses and the customers. Here we are explaining some points that you need to consider before list your business into a business directory. Continue reading
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A robots.txt file is to be used to allow or disallow search engine bots to index some specific part of the website. They are used to block website or its internal directories. If you don’t want to hide any directory or page of the website then you don’t need a robots txt file. For security reason you must need to have robots file on your website so that you can protect your website from spam crawlers. All major search engines have some specific robot name. Generate your website robots file using robots txt generator tool . In a recent Google update in 2015 it is declared that if pages are coming in search engine result page from your tags, categories or authors then they will be consider as duplicate. So, here you need to block them by using the robots txt format given below.
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In April first week, Google announced on Google+, about a new key feature added to Google Keyword planner in Adwords. This tool is upgraded so that user can compare their own performance with their competitors. It will be rolling all over out within two-three weeks. It will definitely enhance the performance of keyword planner tool and also for a user to compare keyword performance with other advertisers.
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SEO – Search Engine Optimization
Either you are an expert or a fresher you must need to know about some basic points when you are going to start a new or old SEO project for your client. I think you all knew about type of SEO you do for your client websites, but there are some topics you need to take care before starting. Continue reading
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Here SLB presenting a list of top classifieds websites that would be helpful for you to promote your business, products and services all over the world or within a local area. A single user also can post his classified to buy or sell products and services. The advantage of using these classified websites is that there is a high traffic on these websites and also they are tie up with business services also to present best solution from their side. They are also trustworthy to post classifieds and other personal information’s. Here is the list…
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Google Adwords team announced on Google Adwords help support that they have made some changes to Google Adwords certification program exams. The two most changes are:
- Officially they announced that they are decrease the validity of Adwords certification program from 24 months to 12 months. Means now every year you need to appear for the certification program.
- To be Adwords certified you need to pass the fundamentals exam plus one of the other Adwords exams like search, video, display etc. They also released a new version of fundamentals exams focus on the best practices like learning, keywords quality score improvement, ads formats, landing page optimizations, leads and more
Read from Google official Source
“A passing score on an exam is valid for 12 months after the exam date. To maintain your AdWords certification, you’ll need to have valid passing scores on at least (1) the AdWords Fundamentals exam and (2) one of the other advertising exams (for a total of at least 2 passing exam scores at any given time).”
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